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What Is Coaching?

Coaching is an investment in your present and future self


Coaching is typically associated with sports, however, coaching can be applied to every areas of a person’s professional and personal life

“Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast or a bridge player. We all need people who will give us feedback. That’s how we improve.” 

Bill Gates,  2013 TedTalk

What’s the difference between coaching, mentoring and therapy? 

Coaching provides a non-judgmental, open and confidential space where coach and coachee are on equal footing

Therapy is about people understanding their past, whilst coaching is generally forward looking

Mentoring is when someone gains advice from a person with a specific knowledge base. Coaching is non-advisory, one to one, collaborative support, focusing on solutions not problems 

Coaching is a journey of reflection, discovery, and self-awareness, combined with action, motivation and goal orientation where required 

How We Coach?

Stand Up Meeting

The one thing that most high performing individuals in the world have in common is that they have coaches. They understand that it takes introspection to be a better version of yourself. This isn’t ‘soft’ or wishy washy. It’s a rigorous, results focused framework with measurable progress.

Image by Annie Spratt

You can’t focus on your future without being fully settled within your present. Each session therefore starts with a moment of mindfulness where both client and coach can fully immerse themselves in the here and now.


Coaching offers clients the opportunity to take some time out of the day-to-day, constantly facing outwards and being in ‘do mode’. Coaching offers up a mirror, allowing clients to introspect, consider the bigger picture and overarching trajectory

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